There’s often no need for a brief when you work with us. We know Canadian agriculture and agri-food and we know the people that make it great. It’s a sector we love, and we’re committed to seeing it prosper. Learn more about our purpose.
Everything we do at Synthesis is driven by our desire to make an impact in a sector that we are committed to see prosper. Put simply, our purpose at Synthesis is:
- To support progress in agri-business
- To drive innovation and efficiency for farm business owners
- So that they can continue to advance agriculture and how we produce food for the world.
Our deep understanding is what puts us steps ahead before we even get started. You don’t have to explain industry nuances. We pride ourselves on hitting the mark for clients on our first attempt. That makes us efficient and delivers you great value.
Our areas of expertise
Synthesis has a proven track record of supporting clients in the areas of crop protection and biotechnology. Our team members have worked in this sector for decades – well before the first biotech products were approved in Canada. We even have an in-house PhD in molecular biology and genetics for technical support. The team is adept at translating technical plant science information into impactful messaging and graphics that inform global influencers. We also support plant science organizations with stakeholder consultation and integrated communication campaigns.
Grains & Seed Sectors
We’re not shy to say that Synthesis has the deepest understanding of the grains and seed sectors of any consulting firm in Canada. From pulses and oilseeds to cereals and row crops, we understand the sector from lab to seed and harvest to market. Our client director has been honing his knowledge since his early days on the family grain farm. Today, he is trusted for his business insights and practical approach. He has cultivated a team of pros who deliver research strategy, stakeholder consultation, communication campaigns, digital tools and more to grain and seed clients.
The Synthesis team has both technical and practical knowledge of issues of importance to animal agriculture, including food safety, traceability, animal health, and the Canadian Codes of Practice for the care and handling of farm animals. We have a track record of working successfully with governments and associations in the livestock and poultry sector to develop assurance programs and industry solutions, from research to knowledge transfer. Our team also has expertise in third-party auditing and verification, including a qualified auditor for the Canadian Verified Sheep Program.
The Synthesis team has a passion for technology stewardship. Several clients count on us to help them deliver important messages about stewardship of agricultural technologies. We take pride in our work – everything from awareness campaigns to compliance training. We’re committed to helping ensure that industry has the tools to promote best management practices that will preserve the technologies that are vital to sustainable agricultural production.
Exports/Trade Market Access
At Synthesis, we know how vital export market access and trade are to the health of Canadian agriculture and the economy in general. We’ve worked to address barriers and to support open access to foreign markets for Canadian agricultural products through harmonized trade rules, demonstrating sustainable agricultural practices and improved industry coordination and communication.
Food & Nutrition
At Synthesis, we have agri-food expertise from gate to plate. Our knowledge in the area of food and nutrition serves as a strong foundation as we help clients address challenges and achieve results. We’ve successfully branded a new grain for consumers and have embarked on a national campaign for wheat nutrition. Close connections with food processors and dietitians as well as a team member with a PhD in human health and nutritional sciences are just part of our recipe for success.