BEYOND QUALIFIED

There’s often no need for a brief when you work with us. We know Canadian agriculture and agri-food and we know the people that make it great. It’s a sector we love, and we’re committed to seeing it prosper. Learn more about our purpose.

Our deep understanding is what puts us steps ahead before we even get started. You don’t have to explain industry nuances. We pride ourselves on hitting the mark for clients on our first attempt. That makes us efficient and delivers you great value.

Our areas of expertise

Plant Science

Plant Science

Grains and Seed

Grains & Seed Sectors

Animal Science

Animal Agriculture

Technology Stewardship

Technology Stewardship

Exports/Trade Market Access

Food & Nutrition

BEYOND COMMUNICATIONS

Other communications agencies offer writing and graphic design, but do they also have an in-depth understanding of agri-food? This intel is the secret weapon that allows us to deliver insightful communications and captivating creative that resonates with the target audience. And because we’re also strategists, we can deliver communications campaigns that help to achieve your business goals.

Our communications services include:

Awareness building
The Synthesis team has deep experience in creating and executing awareness and education campaigns. Whether it’s introducing ideas, gaining support or changing minds, we use the right tone and tools to communicate effectively.

Knowledge transfer
Our team has unique capacity to translate complex scientific research and ideas into phrases and visuals that get information across quickly and effectively. We help convert research into meaningful change.

Demand creation
Writing and designing to build demand are unique skills. Our experienced team can develop and execute a full sales communications strategy or offer support as needed for agriculture and food companies at any stage of development.

Corporate communications
Synthesis has a history of successfully helping organizations share their accomplishments and vision with stakeholders and the public. Our work includes everything from initial strategic planning to naming and brand development to full communications plans.

BEYOND CONSULTATION

We believe that effective stakeholder consultation is a key to the future success of the Canadian agriculture. Because it’s a complex sector made up of complicated value chains and vast stakeholders, the ability to moving diverse groups toward a common goal requires a unique skill set. Research strategy is another area where we excel. We’re recognized for our ability to synthesize information quickly and effectively – whether it’s summarizing a facilitated group discussion or analyzing data from research studies. We now offer a digital facilitation platform that unleashes new potential in stakeholder collaboration.

Synthesis consultation services are effective and unique because of our ability to:

  • Create the right environment for engagement
  • Objectively observe and listen
  • Quickly clarify and summarize stakeholder input
  • Deliver insights and actionable recommendations
  • Flexibility to offer virtual consultations both live and on-demand

BEYOND EXPECTATIONS

Delivering top-quality work is a given, it’s the process of getting there that should never be taken for granted. We want to exceed your expectations all along the way. Process and project management guides our work, but that doesn’t mean we’re not adaptable. We’re some of the most responsive, versatile, flexible people you’ll ever meet. That’s because we’re committed to our clients and we really care.

Check out what our clients are saying about us:

“The team at Synthesis Agri-food Network has provided our organization deep insights into the agri-food sector, which has helped our projects and programs become successful year over year. Their commitment to quality and on-time delivery has made their services integral to how we do business.”

~Ashley Honsberger, Executive Director, Agri-food Management Institute

“I’ve had the pleasure of working with Synthesis on a number of communications projects and they have consistently delivered quality results on time and on budget. Throughout each project it was evident they were partners, not just providers. The Synthesis team has taken the time to understand the needs of our organization to deliver effective communications strategies for our target audiences.”

~Ian Affleck, Vice-President, Plant Biotechnology, CropLife Canada

“We work with Synthesis on fully integrated multi-media communication campaigns. They understand our target audience and know how to reach them. The team is highly responsive and adaptive. That agility makes a big difference to OSCIA.”

~John Laidlaw, Manager of Field Delivery, Ontario Soil and Crop Improvement Association

“I have worked with Synthesis for more than 10 years on a number of communications projects and I have always been satisfied with the results. Synthesis has a dedicated team of professionals who understand the ag sector and deliver excellent communications.”

~Mike Espeseth, Communications Manager, Western Grains Research Foundation

“The Synthesis team has always been so easy to work with. Very communicative in their approach, while bringing valuable solutions to problems that have come up in doing a big rebrand to our website. We would recommend them for any web development work.”

~Denise Rollin, Project Manager, Farm Management Canada

“It’s great to see the ripple effect that this campaign is having. Our Directors have expressed that this campaign has surpassed their expectations. Kudos to the Synthesis team!”

~Jennifer Green, Executive Director, Canadian Biogas Association

“Just a brief note to express my appreciation for the effort you invested in this initiative. You have researched and utilized well the available information to produce a brochure that will prove to be a very useful handout when meeting current or potential clients. In short, thank you and best wishes for a project well undertaken and completed.”

~Ron Davidson, Executive Director, Soy Canada

“We loved working with Synthesis on our provincial stakeholder session. Participants loved giving input in advance in Synthesis’s Online Workspace.It made the virtual session more powerful and the facilitation by Rob Hannam was excellent. He kept us on track and made everyone feel their input was valued. Incredibly positive feedback by participants directly mentioning Rob’s skills and the entire process. Well worth it!”

~Sue Clayton, Executive Director, Agriculture in the Classroom – Manitoba

BEYOND TALENTED

Our assets are our people. We’ve built a strong team full of smart, experienced, results-driven professionals. We’re known for our integrity, our hard-work ethic and for being downright nice to work with. The same goes for the network of partners we bring to the table depending on your project needs. This adds up to a full roster of people with diverse skills and a common goal – to support advancements in agri-business and to improve and simplify the lives of farm business owners.

See who’s on our team

Rob Hannam
Lorraine Stevenson-Hall
Lorraine Stevenson-Hall
Michael Black
Michael Black
Rachel Luo
Rachel Luo
Dr. Carol Hannam
Dr. Carol Hannam
Chris Paterson
Chris Paterson
Cara Scheerer
Cara Scheerer
Sarah Adrian
Bernard Tobin
Bernard Tobin
Karen Lewis
Karen Lewis
Jenn Hause
Jenn Hause
Jill Sauter
Jill Sauter
Peter Gredig
Peter Gredig
Megan Racey
Megan Racey
Yesha Sonara
E’layna Baker
Jeanine Moyer
Jen Woodall
Jen Woodall
Keegan Wright
Keegan Wright

BEYOND SYNTHESIS

At Synthesis, we believe strongly in supporting progress in agri-business and in driving efficiency for farm business owners. That’s why Synthesis is proudly part owner of these innovative companies: