Farm Health Guardian

Branding and launching a new, innovative biosecurity software system

Situation:
Farm Health Guardian was developed by a biosecurity specialist. As an entrepreneur, the client had an in-depth understanding of the market, but was focused on sales rather than building awareness and demand for the software system.

The client recognized a marketing strategy and support was required to create demand and understanding of the new Farm Health Guardian system to successfully launch the technology in the North American and global marketplace.

Action:
We provided a trusted, flexible marketing team that was easily integrated into the business objectives of Farm Health Guardian to deliver results. The in-depth knowledge, technical expertise and experience of our staff meant it didn’t take long to get up to speed on this very specialized industry and the unique marketing needs to make Farm Health Guardian successful.

Results:
A new, professional brand was developed, along with a strategic marketing plan. The plan enabled the client to prioritize a strategic focus and allocate budget to the identified target audiences by using marketing tactics like sales tools, training materials and media relations that were measured against product awareness and sales goals.

The result was a professionalized business marketing and sales approach, paired with a streamlined, identifiable brand that put Farm Health Guardian on the map.