Canadian Biogas Association

The Canadian Biogas Association needed two complimentary brands for two very different audiences. One campaign directed to farmers; the other campaign directed to municipalities. Both campaigns aimed to educate and encourage the adoption of Biogas.

Synthesis developed distinct communication strategies for each campaign tailoring tools, tactics and materials for the intended audience. While the materials are often delivered through different media platforms there are times when both campaigns need to live side-by-side like tradeshows and Biogas events. The cohesive branding allows for the Canadian Biogas Association to present a unified voice when needed.